3 Super Easy Ways to Avoid Burnout as a Creative Entrepreneur

August 3rd, 2016

Meet the Author

Ivori Lipscomb-Warren
Founder and owner of the highly acclaimed design team at her namesake company, Ivori Nicole Events, Ivori has become synonymous with extraordinary events around the world. From exquisite weddings to corporate affairs, and charity galas to intimate occasions, Ivori and her company have been a source for special events for more than 14 years in locales from Maryland to Mexico. Described as͞one of THE best planners,͟ Ivori teaches new planners and creative entrepreneurs how to follow their passion and inspires them to lead customer-centric brands. With a bold goal to help build a world in which the vast majority of people go home each day feeling fulfilled by their work and inspired to follow their passions.

Running a business is hard work. If you’re a business owner, you probably understand how difficult it can be to avoid business burnout. There are so many things to manage: operations, marketing, accounting, social media, human resources—not to mention, home and family duties. So how do you manage it all without going completely insane?

Set boundaries. When I first started out, I was reluctant to establish boundaries. As a new entrepreneur, I was eager to dive into my passion and the business I longed to launch. So I was offering more time and services to my clients than was warranted. Although they were happy, I was left feeling the burn.

I had to learn when to say yes and when to say no—without feeling guilty. Setting boundaries is healthy and so important in self-care. It limits the distractions that come your way and help keeps you focused on the goals in front of you. So, how do you set boundaries in your business?

  1. Give your clients a welcome package that includes the rules. Establish your office hours and days at the onset of the partnership. Most clients will assume that you work Monday through Friday, from 9 am to 5 pm, unless you specify that you are closed on Fridays, for example.
  2. Do not accept emails or calls while you are on vacation. Notify your clients and vendors in advance which days you plan to take for vacation. In addition to reaching them over the phone, consider posting your holiday schedule on your website, in your office, and on social media. Take the time to fully recharge. You’ll thank me later.
  3. Stick with the rules you set. If you establish that communication is cut off at 7 pm then send emails at 10 pm, your customers will get confused. If you must work off hours, use a tool like Boomerang to send your emails during business hours to keep up with your expectations.

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Take strategic breaks. This is one of my favorite tricks. I LOVE to find a couple of minutes to do something for myself. Something as simple as leaving the office for an hour for a manicure can recharge my day. I can accomplish so much when I return from this short hiatus. Remember almost everything will work again if you unplug it for a few minutes…including you.

Delegate or automate. Handing off tasks and giving up that control in your business is hard to do, but it’s okay to get help. Having a team has impacted my business growth and improved customer satisfaction. If hiring help is out of the question or simply not enough, look into implementing automation systems to help you manage some of your tasks.

Two years ago, I started using HoneyBook for all of my proposals and contracts. It helps me with my bookkeeping, too. Before HoneyBook we were manually creating proposals and contracts and using traditional filing systems. Now, developing proposals is a breeze and takes minutes.

Basecamp is another system I LOVE using to communicate with my team and vendors. We were using emails which would get lost in the hundreds of messages I receive daily. In Basecamp, the communication never gets lost and saves me the frustration of looking for important emails.

Keep going and don’t give up. Take breaks, regroup, delegate, but remember why you started your business in the first place.

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This article is so helpful .thank you for sharing I found myself heading that route. Thank you Ivori.

Boomerang is so amazing! I am constantly using it to keep those boundaries in place. Great advice, Ivori!

Lovely advice! I run a blog and just started an Events business and I already want to do everything for everyone and I can see where that can lead to burn out!

xx

Kasey

Kasestyles.com
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