grab a cup of coffee &
Meet the Author
I want to say I first heard this working for a startup company in the city of Chicago four years ago, “If you want to be a successful business someday, you have to start acting like one now.”
At this month’s discussion on Productivity, a fellow Rising Tide member chimes in, “I have to be more like Apple, not an orange.” In response, I giggle but the gears sure are churning. The whole concept is similar to faking it, until you make it. However, I don’t propose we fake anything. I propose we do the total opposite and genuinely treat every move and goal as part of a strategy, geared toward the bigger picture. Throwback to my college years studying event management: we need to begin with the end in mind.
With this, two words come to mind: structure and accountability. I had developed an immense understanding and awareness of both while working for a major office supply corporation. Who knew that a few years in the corporate world would pay it forward to my creative one.
Your To-Do list may be the elephant in the room, but Structure is the room. In the corporate world, this room is predetermined and everyone is given an elephant. In the creative world, we all develop elephants but sometimes forget to build the room. How’s that for a metaphor?
There are three things you can establish to start building that room, before you should address the elephant:
Note: Gigs sometimes happen upon office days, but avoid it if you can and make sure you are still held to the same metrics. “Go into the office” another day of the week to make up for it, if you have to.
In the corporate world, you have a boss to hold you accountable for your performance and assigned tasks. In the creative world, who do you have but you? If you don’t seem to be cutting it in accountability, find someone or something else that will help.
To become consistent and avoid the big “P” (Procrastination), engrave this acronym into your creative brains: B-A-T, Behaviors-Attitudes-Techniques.
Believe you can make it happen and use any resources or tools necessary to make it so. Techniques will help you improve, but attitudes and behaviors will help you grow. So grow, dear Apples, grow!
I would love to hear your thoughts or applications, so send me a message!
Over 300 chapters meeting on:
This month, we're talking about Content Marketing. In a highly visual, constantly changing marketplace—we must strive to create quality content to attract our ideal customers + clients. By utilizing the social platforms and email opportunities at our disposal, together we can expand our reach and grow our revenue!
All of our free resources are made possible by the incredible team at HoneyBook. All RTS members receive 20% off their annual subscription. Offer expires on May 30, 2017.
HoneyBook provides the tools and support creatives need to pursue their passion and grow their business—contracts, invoices, lead management, questionnaires, timelines, and more!
Educating and Empowering Creatives to Thrive in the spirit of Community over Competition.
We'll be keeping you up to date on the latest + greatest business tips, insider details, and inspirational stories from Creative Entrepreneurs around the world.