Category Archives: Branding

How to have a professional website for your business, when you’re on a string-thin budget

Starting your own online business can be tricky when your bank account makes you want to cry; yet looking cheap is not an option. Services such as social media schedulers, email marketing and web hosting can be pretty affordable or, if you know where to look, even free! And your audience won’t be able to tell how much you’re paying

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How To Brand Yourself as A Go-To Expert In Your Niche

Ahhh so you have an awesome business. You make your own schedule, rules and chase down clients for payments. What a life! If you’re just starting out you’re probably excited about your upcoming projects and client work and you should be. The questions is, do people actually know what you do? Does your list, audience and social media following know

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3 Questions to Ask When Your Personal Brand Gets Personal

In today’s digital world of business, establishing a personal brand for your work is more than recommended. It’s unavoidable. Your tone, art direction, and content start to meld together before you even begin the formal branding process. Building a personal brand and establishing yourself as a thought leader in your industry is a rewarding (and necessary) journey for every entrepreneur.

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3 Things That Branding Does Not Fix

Here’s a problem: Slapping a pretty new label on a business lacking strategy and smarts does nothing. It actually makes things worse. Good design is an incredible gift. It can lend a level of beauty, credibility and market interest to your business that nothing else can. However, it is not a band-aid. It can’t cover up issues with your business

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Defining Full Branding: Tips for Choosing a Designer

I work with a lot of small creative business on their brands and the term “full branding” is often tossed around in our community. But, what does it mean? It could mean one thing to one person and another thing to a different person. Every designer offers a different scope of work within their full branding packages and every client

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Making Sense of Your Brand’s Logo & Identity Files

The branding process takes an extraordinary amount of time, effort, and collaboration between designer and client. But what about all those mysterious final files? Too often they’re just passed on as an afterthought with little explanation of where and when to use them. So when should you use which file type anyway? What’s the difference between web and high resolution?

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The #1 Way to Market Yourself

Before I started my own business, I worked in a windowless office as an HR Executive. Lordy, I wish I could tell you all of the crazy things I encountered as I conducted job interview after job interview for candidates eager to get hired. I’d love to tell you the crazy stories I heard, the wild sentiments people openly shared

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11 Questions to set your brand free

To begin with, first and foremost, branding is one of the most important foundational pieces of establishing a business. Most people think once you have a logo, you have a “brand” and are ready to go. I beg to differ and here is why…   Beyond a memorable logo, good branding and knowing yourself is necessary, as branding is about bringing out the personality and style in

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Shining Bright in the Big Blue Pond

I love the scene from the movie “Elf” where Will Farrell gets super pumped about finding The World’s Best Coffee. He’s so excited about it he even takes a gal there for their first date! If only we could advertise as “World’s Best Photographer” or World’s Best Wedding Planner” and have the clients come running to us with joy and excitement. Unfortunately, it’s not that simple. What do you do when you are a one man/woman operation in a huge market? It’s super important to figure out what your big differentiators are and how to share them with potential clients. Here are 4 ways to shine bright when  you are a little fish in a big, blue pond: 1.  Solve frustrations.  Think about what clients struggle with in your particular industry. Brainstorm unique way to solve them, then add it to your services or products. Be sure to highlight this in your marketing. 2. Look to your reviews  What type of feedback do you get? What do your friends give you accolades for? What do your reviews say about you? When I took a closer look for my own business, I realized I was seeing a lot of the same type of positive responses. I used what others were already saying about me to display on my website, in my social media, and in my promotional material. 3.  Be yourself  Stand out in your industry by being yourself. What things are unique to you that people will be drawn to? What personality quirks do you have? What do you offer that others don’t? Don’t be afraid showcase these things! There are certain businesses I shop at over others because of the unique vibe they have, or the way the owner makes me feel­ even if they offer the exact same prices, products or services as a competitor. People will be drawn to you when they know who you are are! 4. Be everywhere and network  Go to networking meetings, reach out for styled shoots, show up at local events, support other artists, and be everywhere! People will start to see your face and your brand, even if you are a really small company. Others may start to reach out to you, too. The more you can be involved locally, meeting people and learning about others in your industry, the more connected you become. When people are looking for someone to refer, your bright face may just pop into their head because they have actually met you in person. You may not be able to write “World’s Best {insert your business here}” on your business cards, but you sure can show the world why you are the best you there is, and I believe people want to buy into that authentic business!

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How branding teams can help your business

WHY YOU NEED A BRANDING TEAM There’s a lot of conversation happening right now about branding and exactly what that means. To me, your brand is who you are as a person, how you tie that into your business, and how you share it with the world. But even if you know that, it’s easy to still think of your brand as

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