Category Archives: Branding

Is Your Hashtag Strategy Generating You Any Business?

Social media can be a total pain to learn how to use strategically for your business. As soon as you think you’ve mastered one channel, algorithms change. Or a different platform becomes the one to use for marketing. But there’s one thing that seems to be sticking around on multiple channels: hashtags. They started on Twitter, moved their way over

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Personal branding tips for introverts

For many years in my youth I told people I was shy. Much later I learned that I am, in fact, an introvert. Perhaps you are also part of this creative collection of individuals who are quiet observers of the world. The thing is, being quiet often means being overlooked. So how can your personal brand stand out from the

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Authentic and Intentional Rebranding

So I don’t know about y’all, but I am harder on myself than probably anyone in the world. I was raised by a single, hustle in heels, girl boss of a mama who raised me to follow my dreams and to seek joy in whatever it was that I chose to do. Despite her best efforts though, I have always

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Creating a Wardrobe That Reflects Your Brand

As creative professional, everything you do has one goal in mind — attracting the “ideal client”. Every email, social media post and head shot is carefully crafted to reflect and maintain the brand you have so carefully constructed. Whether you’re the boss of a solo mission or a fortune 500 company, you are your brand. As the walking, talking poster

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How to have a professional website for your business, when you’re on a string-thin budget

Starting your own online business can be tricky when your bank account makes you want to cry; yet looking cheap is not an option. Services such as social media schedulers, email marketing and web hosting can be pretty affordable or, if you know where to look, even free! And your audience won’t be able to tell how much you’re paying

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How To Brand Yourself as A Go-To Expert In Your Niche

Ahhh so you have an awesome business. You make your own schedule, rules and chase down clients for payments. What a life! If you’re just starting out you’re probably excited about your upcoming projects and client work and you should be. The questions is, do people actually know what you do? Does your list, audience and social media following know

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3 Questions to Ask When Your Personal Brand Gets Personal

In today’s digital world of business, establishing a personal brand for your work is more than recommended. It’s unavoidable. Your tone, art direction, and content start to meld together before you even begin the formal branding process. Building a personal brand and establishing yourself as a thought leader in your industry is a rewarding (and necessary) journey for every entrepreneur.

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3 Things That Branding Does Not Fix

Here’s a problem: Slapping a pretty new label on a business lacking strategy and smarts does nothing. It actually makes things worse. Good design is an incredible gift. It can lend a level of beauty, credibility and market interest to your business that nothing else can. However, it is not a band-aid. It can’t cover up issues with your business

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Defining Full Branding: Tips for Choosing a Designer

I work with a lot of small creative business on their brands and the term “full branding” is often tossed around in our community. But, what does it mean? It could mean one thing to one person and another thing to a different person. Every designer offers a different scope of work within their full branding packages and every client

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Making Sense of Your Brand’s Logo & Identity Files

The branding process takes an extraordinary amount of time, effort, and collaboration between designer and client. But what about all those mysterious final files? Too often they’re just passed on as an afterthought with little explanation of where and when to use them. So when should you use which file type anyway? What’s the difference between web and high resolution?

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