Category Archives: Branding

How to Choose a Color Palette for Your Branding

DEVELOP A SOLID BRAND EVEN IF YOU AREN'T A DESIGNER

DEVELOP A SOLID BRAND EVEN IF YOU AREN’T A DESIGNER For small business owners who can’t afford professional branding, the best thing to do is to keep your branding simple. When choosing a color palette you can keep it simple by limiting it to no more than four colors. A well-developed color palette might have more than that, but for non-designers that can

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How to Brand Your Instagram Feed

Instagram is the #1 way I drive traffic to my website right now. I really thought that would never be the case because a year ago, I didn’t even have a plan for my Instagram account! I wasn’t really using it to promote my business, I was really just sharing snapshots of my life with the 900 followers I had

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Yes, You Need Great Photos of Yourself If You’re Running a Solo Business

Why Personal Branding Portraits are key in personal branding I had been running a photography business for 10 years before I became aware of personal branding. I honestly didn’t know about it. Branding wasn’t something, even in the broadest sense that crossed my mind. I was a solo business owner and up to my ears with client work and admin

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Is Your Hashtag Strategy Generating You Any Business?

Social Media Strategy for Creative Entrepreneurs and Small Business Owners

Social media can be a total pain to learn how to use strategically for your business. As soon as you think you’ve mastered one channel, algorithms change. Or a different platform becomes the one to use for marketing. But there’s one thing that seems to be sticking around on multiple channels: hashtags. They started on Twitter, moved their way over

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Personal branding tips for introverts

For many years in my youth I told people I was shy. Much later I learned that I am, in fact, an introvert. Perhaps you are also part of this creative collection of individuals who are quiet observers of the world. The thing is, being quiet often means being overlooked. So how can your personal brand stand out from the

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Authentic and Intentional Rebranding

So I don’t know about y’all, but I am harder on myself than probably anyone in the world. I was raised by a single, hustle in heels, girl boss of a mama who raised me to follow my dreams and to seek joy in whatever it was that I chose to do. Despite her best efforts though, I have always

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Creating a Wardrobe That Reflects Your Brand

As creative professional, everything you do has one goal in mind — attracting the “ideal client”. Every email, social media post and head shot is carefully crafted to reflect and maintain the brand you have so carefully constructed. Whether you’re the boss of a solo mission or a fortune 500 company, you are your brand. As the walking, talking poster

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How to have a professional website for your business, when you’re on a string-thin budget

Starting your own online business can be tricky when your bank account makes you want to cry; yet looking cheap is not an option. Services such as social media schedulers, email marketing and web hosting can be pretty affordable or, if you know where to look, even free! And your audience won’t be able to tell how much you’re paying

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How To Brand Yourself as A Go-To Expert In Your Niche

Ahhh so you have an awesome business. You make your own schedule, rules and chase down clients for payments. What a life! If you’re just starting out you’re probably excited about your upcoming projects and client work and you should be. The questions is, do people actually know what you do? Does your list, audience and social media following know

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3 Questions to Ask When Your Personal Brand Gets Personal

In today’s digital world of business, establishing a personal brand for your work is more than recommended. It’s unavoidable. Your tone, art direction, and content start to meld together before you even begin the formal branding process. Building a personal brand and establishing yourself as a thought leader in your industry is a rewarding (and necessary) journey for every entrepreneur.

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