Category Archives: Marketing

Five Ways to Guarantee Vendor Referrals

Over the last few years, we have worked with some of the best people in the wedding industry. What makes them the best, you ask? Well, it’s honestly much more than just delivering a great service or providing an amazing product. It’s the whole experience that vendors give that can really make or break a relationship with us! If you’re

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Using an Instagram Giveaway to Build Your Email List

So, you’ve built a happy little Instagram following that responds to your questions and loves the posts you share and engages with you on a pretty regular basis. Maybe it’s 100 people, maybe it’s 1,000, maybe it’s more. What’s next? How in the heck do you sell to these people? Here’s the trick: you’ve gotta get ‘em off of Instagram!

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Email Marketing: You Have Something Worth Saying

You just clicked ‘Send’ on your latest newsletter. The layout was clean. The design was impeccable. The content was error-free. Instead of leaving your desk to enjoy the rest of your day, or move on to the next item on your To Do list, you find yourself still in the dashboard area of your email service. You hit refresh once.

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Is Your Hashtag Strategy Generating You Any Business?

Social media can be a total pain to learn how to use strategically for your business. As soon as you think you’ve mastered one channel, algorithms change. Or a different platform becomes the one to use for marketing. But there’s one thing that seems to be sticking around on multiple channels: hashtags. They started on Twitter, moved their way over

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Why It’s Important to Read The Fine Print When Getting Published

Getting published is a lengthy process, but it’s so important to do it correctly! Building on my last post, 6 Tips To Get Your Shoots and Weddings Published Every Time, I’m sharing why it’s important to pay attention to the fine print before submitting your styled shoot or wedding. Below are the top eight factors to look out for, but

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Personal branding tips for introverts

For many years in my youth I told people I was shy. Much later I learned that I am, in fact, an introvert. Perhaps you are also part of this creative collection of individuals who are quiet observers of the world. The thing is, being quiet often means being overlooked. So how can your personal brand stand out from the

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4 Most Important Audiences to Target with Facebook Ads

Ever get overwhelmed with all the different options for audience targeting in Facebook? Demographics, geo-targets, behaviors, interests, job titles, etc. — it is a lot, and it can be confusing. Here’s a quick way to help simplify the process. There are four audiences every business, no matter what your business, should start with when advertising on Facebook: Your page fans Your

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Why You Should Apply The 80:20 Rule To Your Content Marketing To Speed Up Your Results

Just incase you aren’t familiar with the 80:20 rule it says that 80% of your results come from 20% of your actions. This is an amazing rule you can apply to all areas of your life. I particularly like to apply it to my business activities to help me streamline and work out where I should be placing most of

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4 Business Lessons we Can Learn from the Donut Movement

What does it take for someone who doesn’t even love donuts to stand in line to experience the crave? It takes a movement. I give you… the donut movement. We have seen them all over Instagram and let’s get real – we have been drooling over those donuts. I don’t even like donuts and I want to get a box

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How to Create a Snapchat Geofilter

You know those cute little filters on snapchat that tell you your location? They’re called geofilters. Whether you’re an event planner, a photographer, a calligrapher, or even a dj, anyone can utilize this great feature. Everyone is using snapchat these days and if you’re not, stop right now and go create an account. The geofilter feature is quickly becoming very

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