Category Archives: Marketing

Why You Should Apply The 80:20 Rule To Your Content Marketing To Speed Up Your Results

Just incase you aren’t familiar with the 80:20 rule it says that 80% of your results come from 20% of your actions. This is an amazing rule you can apply to all areas of your life. I particularly like to apply it to my business activities to help me streamline and work out where I should be placing most of

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4 Business Lessons we Can Learn from the Donut Movement

What does it take for someone who doesn’t even love donuts to stand in line to experience the crave? It takes a movement. I give you… the donut movement. We have seen them all over Instagram and let’s get real – we have been drooling over those donuts. I don’t even like donuts and I want to get a box

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How to Create a Snapchat Geofilter

You know those cute little filters on snapchat that tell you your location? They’re called geofilters. Whether you’re an event planner, a photographer, a calligrapher, or even a dj, anyone can utilize this great feature. Everyone is using snapchat these days and if you’re not, stop right now and go create an account. The geofilter feature is quickly becoming very

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Email marketing for small businesses: 8 tips to get you started

I was compelled to write his for two reasons. The first is that a few days ago, I was invited to a blogger party at a local store by some blogger friends of mine. A few days after RSVPing, I received a promotional email from that business that had nothing to do with the party, I had been added to

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Grow Your Email List by Blogging, Here’s How

So everyone on the planet has told you to blog for your business. Am I right? But you’re growing tired of thinking up new topics, new content, new graphics, new photos, etc. I get it, it can be exhausting. That’s why you need to start blogging less, BUT… …at the same time you also need to start blogging with purpose, blog strategically. I mean, what’s the point in blogging if it’s not actually getting you more clients, customers, subscribers, etc. So today I want to teach you how to do just that. Really quickly before we dive into the step by step goodness I want to share

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How to Explode Your Brand with Instagram’s Explore Page

What’s the secret to gaining hundreds, even thousands, of new Instagram followers in a single day? Is it even possible? The answer to your second question is a resounding YES! And the answer to your first question is this: getting on the Instagram Explore page. The Explore page is an incredibly powerful feature of Instagram, one that can help you

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Selling In Person For The Introverted Maker

If you are a maker that sells your art or handmade goods online, there are many reasons you might have been drawn to the online platform. Maybe you are an introvert at heart. Maybe you feel anxious about interacting with customers in person. Maybe the thought of selling in person means you have to put yourself out there in a way that might

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5 Must Have Apps for a Stunning Instagram Feed

If you are like most creative entrepreneurs, than you are either on Instagram, or wish you were. Instagram is a fantastic tool for marketing your business, but it can be hard to find enough quality content to fill up your feed. To keep your Instagram content high quality, engaging, and on- brand, be sure to check out these 5 fabulous

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Collaborating: The New Marketing

It’s great to help out fellow entrepreneurs, but what does a collaboration really look like and why does it help you? In January I got my first taste of collaborating and have been hooked ever since! Rachel , a fellow Rising Tide member, asked me to work as a stylist on a photo shoot for a feature in Style Me

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5 Simple Steps to Choose the Right Publication for You

So you’re ready to take the jump and get your work published. Or maybe you’re already a publishing pro and you’re looking for some new publications to target. Selecting where you want to submit your amazing albums can be one of the most overwhelming parts, but with a bit of work, we promise that it will be totally worth it…

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