Category Archives: Marketing

Why Advertising on Social Media Might be the Business Booster You’ve Been Hoping For!

With all the different social media platforms at our fingertips it’s a wonder we have time to use any of them! We were resistant to Snapchat for a loooong time and finally jumped on board. Not just to hang out with the cool (young) kids, but because we created a game plan for using Snapchat and realized how powerful that

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2 Things People Aren’t Telling You About Instagram

I wanted to write this article because I saw a gap in the educational aspects of Instagram for business owners. I see conversations around how to get more followers, but that’s not enough for me...or for you. Why? Because the amount of followers doesn’t matter as much as having people are are active and excited to see what you share. And now that Instagram’s algorithm is in full effect, engagement matters more than ever.

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3 Simple Ways to Improve Your Digital Marketing Strategy

As a creative, thinking about your digital marketing strategy can be overwhelming. There are so many more exciting things you want (or have) to accomplish to keep your business and personal lives going. But if you don’t have a solid strategy, you’re essentially leaving money on the table - and no one wants that. Instead, follow these easy steps to up your digital marketing game and get the results you need.

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4 Ways To Create a Meaningful Client Experience

I want you to close your eyes, and remember an exciting moment in your life. Maybe it was a birthday party, a family trip, or the first time you ate a Hershey’s Candy Bar. Remember how much fun you had, that smile on your face, and how excited you were to tell someone else how great your experience was. Think about the people, the things, and events that made that experience so special. Think about the way you felt, right in that moment. Now, open your eyes, and write all of that down.

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3 Lessons for Seasonal Businesses

Yet after four successful seasons, Annabelle has learned that while our store-front may be shut down in October, the business of running a seasonal store is never in off-season. As store owner of Annabelle, I’ve learned three important lessons for managing a successful seasonal business.

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The Old Way of Marketing No Longer Works

A brand story is a universal marketing tool and it’s available to all of us. Instead of a ‘bigger and better’ marketing campaign, building a brand story focuses on connection and trust. A powerful story triggers an action in the customer. First connection, then trust, followed by an investment, resulting in a loyal community.

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Wedding PR: Top Secret to Getting Published

If you’re ready to take your business to the next level, you will need to dedicate some time to getting published. And I’m not just talking about submitting real weddings. While those help build your visibility, you will also want to work with the media to get quoted, provide your expertise and build your reputation.

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6 Reasons Why You’re Not Getting Published

You’ve put a lot of time and effort into crafting your submissions to blogs, magazines and websites. So when you receive the “not a fit” notification, you’re left wondering “What did I do wrong?”  We’ve got the answers! Check out the 6 most common reasons why you’re not getting published. 1. Seriously: Enough with the portraits already! Real wedding or

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6 Tips to Get Your Shoots and Weddings Published Every Time

Now that you have attended this month’s TuesdaysTogether and learned the power of public relations, you’re likely brainstorming on ways to gain both bridal attention and media exposure. If the submission process is new to you, perhaps as a photographer or you’re a wedding planner or another creative who will be assisting in the submission process, these tips are for you! To get your shoots and weddings picked up, you will need to be diligent, patient and grateful!

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How to Tell the Story of Your Business

We all want the opportunity to share our stories – and as creatives, we have great stories to share! Maybe you’re opening a new company that fills a need in your city, maybe you’re launching a new product, or maybe you’re creating a campaign that will impact others beyond your brand. You know there is something special there, but you don’t know how to tell it to the masses.

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