Category Archives: Marketing

Grow Your Email List by Blogging, Here’s How

So everyone on the planet has told you to blog for your business. Am I right? But you’re growing tired of thinking up new topics, new content, new graphics, new photos, etc. I get it, it can be exhausting. That’s why you need to start blogging less, BUT… …at the same time you also need to start blogging with purpose, blog strategically. I mean, what’s the point in blogging if it’s not actually getting you more clients, customers, subscribers, etc. So today I want to teach you how to do just that. Really quickly before we dive into the step by step goodness I want to share

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How to Explode Your Brand with Instagram’s Explore Page

What’s the secret to gaining hundreds, even thousands, of new Instagram followers in a single day? Is it even possible? The answer to your second question is a resounding YES! And the answer to your first question is this: getting on the Instagram Explore page. The Explore page is an incredibly powerful feature of Instagram, one that can help you

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Selling In Person For The Introverted Maker

If you are a maker that sells your art or handmade goods online, there are many reasons you might have been drawn to the online platform. Maybe you are an introvert at heart. Maybe you feel anxious about interacting with customers in person. Maybe the thought of selling in person means you have to put yourself out there in a way that might

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5 Must Have Apps for a Stunning Instagram Feed

If you are like most creative entrepreneurs, than you are either on Instagram, or wish you were. Instagram is a fantastic tool for marketing your business, but it can be hard to find enough quality content to fill up your feed. To keep your Instagram content high quality, engaging, and on- brand, be sure to check out these 5 fabulous

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Collaborating: The New Marketing

It’s great to help out fellow entrepreneurs, but what does a collaboration really look like and why does it help you? In January I got my first taste of collaborating and have been hooked ever since! Rachel , a fellow Rising Tide member, asked me to work as a stylist on a photo shoot for a feature in Style Me

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5 Simple Steps to Choose the Right Publication for You

So you’re ready to take the jump and get your work published. Or maybe you’re already a publishing pro and you’re looking for some new publications to target. Selecting where you want to submit your amazing albums can be one of the most overwhelming parts, but with a bit of work, we promise that it will be totally worth it…

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Why Advertising on Social Media Might be the Business Booster You’ve Been Hoping For!

With all the different social media platforms at our fingertips it’s a wonder we have time to use any of them! We were resistant to Snapchat for a loooong time and finally jumped on board. Not just to hang out with the cool (young) kids, but because we created a game plan for using Snapchat and realized how powerful that

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2 Things People Aren’t Telling You About Instagram

I wanted to write this article because I saw a gap in the educational aspects of Instagram for business owners. I see conversations around how to get more followers, but that’s not enough for me...or for you. Why? Because the amount of followers doesn’t matter as much as having people are are active and excited to see what you share. And now that Instagram’s algorithm is in full effect, engagement matters more than ever.

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3 Simple Ways to Improve Your Digital Marketing Strategy

As a creative, thinking about your digital marketing strategy can be overwhelming. There are so many more exciting things you want (or have) to accomplish to keep your business and personal lives going. But if you don’t have a solid strategy, you’re essentially leaving money on the table - and no one wants that. Instead, follow these easy steps to up your digital marketing game and get the results you need.

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4 Ways To Create a Meaningful Client Experience

I want you to close your eyes, and remember an exciting moment in your life. Maybe it was a birthday party, a family trip, or the first time you ate a Hershey’s Candy Bar. Remember how much fun you had, that smile on your face, and how excited you were to tell someone else how great your experience was. Think about the people, the things, and events that made that experience so special. Think about the way you felt, right in that moment. Now, open your eyes, and write all of that down.

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