Category Archives: Social Media

Using an Instagram Giveaway to Build Your Email List

So, you’ve built a happy little Instagram following that responds to your questions and loves the posts you share and engages with you on a pretty regular basis. Maybe it’s 100 people, maybe it’s 1,000, maybe it’s more. What’s next? How in the heck do you sell to these people? Here’s the trick: you’ve gotta get ‘em off of Instagram!

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4 Most Important Audiences to Target with Facebook Ads

Ever get overwhelmed with all the different options for audience targeting in Facebook? Demographics, geo-targets, behaviors, interests, job titles, etc. — it is a lot, and it can be confusing. Here’s a quick way to help simplify the process. There are four audiences every business, no matter what your business, should start with when advertising on Facebook: Your page fans Your

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What to Expect From Social Media in 2017

It’s no secret that many of the big players in the social media sphere had quite the banner year. This automatically poses the question: what’s next?  This is a question I like to think of often, especially as a social media marketer, but I also believe it’s a question that no one has a correct answer to, because anything can happen.

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What I Learned from My First Instagram Challenge

While I’ve been an Instagram-addict for well over three years, I just began using it for business in August. As an Instagram-for-business-rookie, I’ve learned a lot in a short period of time. Last week, I participated in my first “Instagram Challenge.” If you don’t know what that is, don’t worry. I felt the same way when I decided to participate

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3 Easy Steps for Introducing Yourself in Facebook Groups

Facebook Groups etiquette is such a hot topic, from how to showcase your knowledge without sounding salesy to what’s the best way to introduce yourself in a group. Oftentimes, introducing yourself in a group is your one “legal” opportunity to talk about your business and links without the post or comment being moderated due to a desire to keep groups

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How to Not Spread Yourself Too Thin on Social Media

Are you on every single social media platform? WHY!?!?! If your audience isn’t there then why are you? The one thing I’ve learned from big 7 and 8 figure brands and entrepreneurs is that you do not have to be on every single social media platform to be successful. Most of the time when you are on every social platform,

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How to Create a Snapchat Geofilter

You know those cute little filters on snapchat that tell you your location? They’re called geofilters. Whether you’re an event planner, a photographer, a calligrapher, or even a dj, anyone can utilize this great feature. Everyone is using snapchat these days and if you’re not, stop right now and go create an account. The geofilter feature is quickly becoming very

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Instagram Etiquette: Do’s & Don’ts

Instagram commenting robots: Have you ever had someone comment something super random on an image? Something that has nothing to do with what you posted? That was most likely a robot. There are a bunch of different robots out there that you can pay for, but the commenting one is a big turn-off to potential followers. We know that being

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Five Things to Include in Your Instagram Bio

What do you think your Instagram bio says about you, your brand, and your business? Does it do the job of telling your audience who you are and what you do in less than 150 characters? Here’s the deal: when potential clients check out your Instagram feed, they’re deciding whether or not to follow you (and maybe, one day, hire

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The 4 Types of Hashtags

And When to Use Them

Hashtags are the best way to get your Instagram posts seen by potential customers or clients. Using the right hashtags on the right posts can gain you valuable followers who care about you and love what you do. First, we’ll start with showcasing two locations where we recommend using hashtags: in the caption and in the first comment.  Caption (Overt Hashtags): These

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